The color palette is built on contrast and dynamism – composed of light blue, burgundy, ochre, and black.
Colors are used primarily in the form of gradients – these add depth, vibrancy, and a sense of continuous movement to the visuals.
Solid, pure colors are applied on a black background as contrasting and bold accents (such as CTAs) – they help drawing attention and guide the viewer’s focus.
The gradient acts as a visual foundation that ties the entire brand together. By zooming in on different areas of the gradient, we can highlight distinct color ranges and assign them to individual products. This approach allows each product to have its own identity and emotional tone, while remaining visually connected to the master brand. It’s a balance of consistency and variety: each product stands out, but nothing feels disconnected.
Gradients are as follows:
Burgundy
Cyan
Ochre
Burgundy
Ochre
Black
Cyan
Ochre
Cyan
Burgundy
Black
Ochre
Cyan
Black
The dark-to-burgundy-to-cyan gradient communicates authority, immediate threat detection, and crystal-clear insight.
The North Star. A vivid cyan rises through night-sky toward a guiding golden spark.
The vibrant cyan )the flow of information) transitions smoothly into warm ochre (the physical inventory).
The gradient starts with capital gold, shifts through risk red, and finishes in rock-solid black.
Color modes (HEX, RGB, CMYK, Pantone, RAL, NCS) represent different color definition systems used in various media and technologies. The table below explains their usage for proper logo display on screens, in print, or physical materials.
Color Mode |
What is it? |
Usage |
|---|---|---|
| HEX | RGB Equivalent (hexadecimal) | WEBHTMLCSS |
| RGB | Color Space of Screens RGB | WEBHTMLCSS |
| CMYK |
Color Space for Printers CMYK |
PRINT |
| Pantone |
Direct Mixed Colors Pantone for printing | PRINT |
| RAL |
Color matching system RAL for physical objects | INDUSTRIAL |
| NCS |
Natural Color System NCS based on human perception | INDUSTRIALDESIGN |